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Daisy Castellón provides strategic communications, media relations and social media counsel to Lucas Public Affairs clients in industries such as public health, technology and higher education. She has been instrumental in leading LPA’s mission-driven and civic work ranging from broadband access to education reform.

About Daisy

During her tenure at LPA, Daisy has led high-profile campaigns, including managing the first-ever Governor’s Task Force on Alzheimer’s. In this role, she oversaw the development of a comprehensive policy roadmap for how the state can support families impacted by Alzheimer’s disease.

Daisy excels at assessing complex policy issues, identifying key audiences and crafting compelling messages that resonate with diverse communities across California, an essential skill in the state’s saturated political landscape.

Daisy’s portfolio spans biotechnology, higher education, aging, public health, and energy. As part of the management team at LPA, she has also overseen talent management, leading professional development for team members and maintaining a diverse pool of talent.

Before joining LPA, Daisy worked at Imprenta Communications, focusing on outreach to multicultural and bilingual populations. She played a pivotal role in the California Endowment’s Northern California Building Healthy Communities Initiative, a $1 billion campaign aimed at transforming communities with high health inequities. Daisy provided digital, social, and media training for grantees and partners. She also interned in the California State Assembly, where she conducted legislative research, managed monthly newsletters and created social media content.

Daisy is fluent in Spanish and holds a Bachelor of Arts in Government–Journalism from California State University, Sacramento. In her spare time, Daisy is passionate about volunteering on issues that impact women and those living on the margins. She also enjoys traveling and trying new foods with her husband.

Community and Civic Involvement
  • Board member, Saint John’s Program for Real Change
  • Board member, She Shares
  • Senior Fellow, American Leadership Forum
  • Member, Sacramento Latino Giving Circle
  • Former Board Member, Sacramento Public Relations Association