The foundation of successful communications is sound strategy.

Our strategy-driven approach starts with listening and understanding each client’s strengths, needs and challenges to gain a clear picture of how best to achieve their desired outcomes.

We then apply our team’s diverse backgrounds and expertise plus our in-depth familiarity with California’s political, business and media landscape to map out and execute a clear and concise action plan to achieve the client’s priority goals and objectives.

Many clients come to us because they face legislative or regulatory hurdles that require a highly strategic, tailored communications and outreach program in support of a lobbying strategy.

Our team of experts know how to connect the dots. We craft a game plan that will help reach and appeal to key stakeholder targets, enlist persuasive and credible champions, and make it difficult for opponents to ignore our client’s point of view.

Reputation is not built by chance. Issue and reputation management requires commitment, perspective and a proactive approach that looks around corners and stays ahead of developments that can impact perceptions, positioning and business objectives.

Clients turn to us when facing or seeking change of some sort – an organizational or competitive challenge, policy decision, strategic opportunity or a crisis of confidence. Whatever the situation, LPA works to strategically position clients to weather the storm and emerge stronger.

Every crisis is different. LPA understands the critical importance of speed combined with perspective, strategic thinking and robust, agile execution.

LPA is expertly equipped to quickly chart a course of action that will help a client shape the message, safeguard its reputation and identify options for moving forward.

Equally important to navigating a crisis is being prepared before one strikes. LPA works with clients on scenario planning and preparation to help minimize the impact of potential future crises.

LPA embraces an innovative approach to press outreach by combining traditional media and influencer engagement with the latest digital advocacy tools. 

We value the timeless skill of reporter relationship building and targeted pitching, which has resulted in our team offering unparalleled awareness and insight into press at the regional, state and national levels. We strongly believe that knowing the journalists we reach out to yields stronger results.

We don’t just measure success by impressions alone but rather through a more customized and meaningful methodology – quality over quantity.

Digital media is no longer optional. In today’s environment, social tools and digital platforms are key to an effective and integrative public affairs and media program.

LPA’s digital team is innovative, savvy and experienced in guiding clients through the evolving organic and paid online environments to help create a surround-sound approach for any campaign through organic social media, digital marketing, email marketing, websites and content creation to ensure the client’s message reaches the right audiences, builds lasting engagement and achieves desired results.

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Meet the Team

LPA has a deep bench of experienced consultants who offer a breadth of training seminars to help our clients build internal capacity and capability.

Trainings range from preparing spokespeople to stay on message when engaging with the media or presenting to stakeholders, to developing a personal brand identity and building stronger teams. We work with clients to tailor training sessions to meet specific needs, budgets and create desired outcomes. Download descriptions of our full suite of training offerings here.

• Media Training
  Download our LPA Media Trains course description here to learn more.
• Presentation and Public Speaking Training
• Building Better Teams
• Personal Brand Identity Workshop
• Lead Consciously: Understanding the Science of Unconscious (Implicit) Bias

Testimonials

The way Nancy broke down her methodological training has has helped improve our effectiveness when working with the media. Her tips, combined with the hands-on, on-camera practice drills, are applicable to a range of situations, from presentations to testimony to news interviews. I would highly recommend Nancy and LPA’s media training to anyone who wants to improve these skills.

– Marlene Garcia, Executive Director, California Student Aid Commission

We have been fortunate to have Jessyca Sheehan facilitate her “Building Your Personal Brand” workshop for AWWEE members twice over the last year. Jessyca has an engaging presentation style with the perfect mix of sharing actionable steps and relating to participants with her own personal anecdotes. I am confident that participants came away from the workshops prepared to make the most of future networking opportunities.

– Meghan Roberts, Executive Director, The Association of Women in Water, Energy & Environment

Working with the news media can be a daunting task, but LPA’s media training course made every one of our participants feel better prepared for their next interview. The highly relevant content and effective skills training was incredibly valuable. I  highly recommend LPA’s media training seminar.

– Ron Fong, President and CEO, California Grocers Association

Meet the Trainers

Creating compelling imagery and visuals that align with the client’s strategic objectives are fundamental to making any message resonate with its audience. LPA offers a full-service, in-house design studio to develop memorable and highly relevant visual and digital design products.

Our portfolio includes graphic design, brand identity development, strategy and consultation, social media content, digital campaigns, infographics, email programs, fact sheets, presentation templates and more. LPA works collaboratively as a strategic partner to define our client’s creative goals and determine the steps needed to get results.

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Meet the Team