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Overview

Carbon Free California brings together leaders from business, labor and the technology sector with a focus on creating a pathway to a carbon-free future and securing the clean, reliable energy needed to power the world’s fifth-largest economy.

LPA worked with Carbon Free California to launch a fully integrated campaign to keep California’s last nuclear power plant, Diablo Canyon, online to bolster the grid with reliable carbon-free energy and enable the transition to more renewable energy sources.


“We came to LPA because we needed help solving one of the state’s most complex issues: extending the life of California’s last remaining nuclear power plant, Diablo Canyon. From developing our campaign’s branding, messaging and media strategy to managing a diverse coalition of supporters, the talented team at LPA guided our efforts from start to finish, ultimately culminating in the passage of legislation to keep Diablo Canyon online so it can continue providing clean, reliable and affordable power to Californians.”

 Dan Richard
Executive Director, Carbon Free California


Strategic Approach

LPA deployed a full suite of public affairs activities to drive a compelling narrative around the importance of extending the life of Diablo Canyon to help the state achieve its climate goals and keep the lights on for Californians. Our efforts included developing digital infrastructure and research-based messaging, coordinating grassroots support, and leading a strategic communications campaign – which included earned, owned and social media – in support of legislation granting the extension. High-profile media placements as a result of our efforts included articles in The Washington Post, The Economist, Bloomberg, The Los Angeles Times, The Mercury News, The San Francisco Chronicle, and CalMatters.

Results

LPA and our partners won a hard-fought campaign to pass legislation to extend operations at Diablo Canyon Nuclear Power Plant beyond its planned closure date in 2025, successfully realizing for our client their ambitious goals.