Overview
The Alliance for Climate Resistant California (ACRC) is a coalition of environmentalists, renewable energy companies, labor and academics with the shared goal of ensuring California continues to lead in the fight against climate change and keeps its commitment to achieve a clean energy future.
LPA implemented an integrated strategic communications campaign on behalf of ACRC to raise awareness of the importance of California maintaining its key climate commitments and renewable energy contracts to stay on track to achieving 100 percent clean energy by 2045.
Strategic Approach
LPA provided a full suite of services including messaging and digital infrastructure development, convening key advisors and supporters in the energy community, drafting and placing numerous op-eds and letters to the editor in statewide publications, building a grassroots base of support, producing and launching hyper-targeted digital ads and managing the development and rollout of a whitepaper by a leading academic institution on the state’s climate commitments.
Results
Ultimately our efforts were successful as California has maintained its clean energy commitments and continued to honor legacy renewable energy contracts.
Client Testimonial
“Lucas Public Affairs was an integral part of getting ACRC up off the ground and driving it to success. Whether it was coalition building, digital infrastructure development or media engagement, their strategic vision was critical in maintaining California’s clean energy commitments and ensuring ACRC met its goals.”