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Bolstering its reputation as a team of top issue and communications experts, LPA announced it expanded its capabilities with new hires and several promotions.

The agency hired Kylie Fryar as a Senior Account Executive, bringing deep experience and fresh insight to her role having worked across the public and private sectors, including most recently managing Instagram’s best practices and content strategy outreach to global political and government stakeholders. Previously, she worked for three years in the California Legislature, managed communications for the Northern California Water Association and ran communications for the Peace Officers Research Association of California.

Eric Saldivar was promoted to Account Supervisor and will continue to provide strategic direction to help clients navigate complex, high-stakes issues in the political and regulatory arenas. Eric joined LPA in 2018 and has built a significant portfolio of experience working within the energy, insurance and tourism sectors.

Julia Bayless was promoted to Senior Account Executive and will continue to help lead strategy development, project management and crisis communications for clients across energy, retail and public safety. Julia previously served in Assemblymember Jordan Cunningham’s office in the Legislature.

“People define the culture of a workplace and, ultimately, the strength of the work we do,” said CEO and Founder Donna Lucas. “Our recent hires and promotions signal the tremendous growth and innovation happening at LPA, and we look forward to continuing to serve our clients and communities.”

As part of LPA’s commitment to company culture and professional development, Ally Refnes was named Talent and Culture Manager, a new position on the LPA Management Team focused on training and human resources support. Since Ally joined the team in 2018, she has been integral to LPA’s culture and talent development while overseeing administrative duties.

The firm also hired Gian Lorenzo as Office Manager. Gian oversees day-to-day office operations, provides support to client teams and maintains company policies and procedures.

“These new roles are an investment in the culture of the firm,” said LPA President Cassandra Pye. “Our most important resource is our team members and we want to be sure they have what they need for success.”