Cassandra Pye | Executive Vice President and Chief Strategy Officer
For 35 years, Cassandra Walker Pye has enjoyed a successful career in communications, government, politics and advocacy for corporate interests in global, national, state and local arenas. She joined Lucas Public Affairs in November 2019.
Cassandra provides strategic counsel to the firm’s clients from all sectors and industries and guides a team of accomplished public affairs professionals in leading strategic communication and public affairs campaigns on clients’ behalf.
Cassandra has served in leadership roles in the public and private sectors in Sacramento and in Washington, DC. In 2014, she launched 3.14 Communications, LLC, a full-service communication consultancy with clients in a range of sectors. She launched her career at the Food Marketing Institute and directed government relations operations for the California Grocers Association and the California Retailers Association. As senior vice president for APCO Worldwide, Cassandra co-led the agency’s global food and consumer products practice group. In 2003, Cassandra was appointed deputy chief of staff to California Governor Arnold Schwarzenegger and served as a member of his post-election transition team. She is former political director and corporate affairs vice president for the California Chamber of Commerce, where she launched the JobsPAC, ChamberPAC and the Coalition for California Jobs.
Cassandra is an award-winning writer and brings crisis management, corporate communication, message development and issue/political campaign experience to the firm. Since 2016, she’s been a lead facilitator, throughout the country, for the American Leadership Forum’s (ALF) Leading Consciously trainings, providing insights into unconscious (implicit) bias and its impact on societal structures and institutions.
Cassandra sits on the Leadership Council for the Public Policy Institute of California (PPIC) and serves on the boards of California Women Lead, New Way CA, Street Soccer USA and the Sacramento Region Community Foundation. She’s currently one of 100 Californians who contributes routinely to the McClatchy organization’s Influencers project, which solicits and tracks the observations of opinion leaders on key policy and political issues. Cassandra is a passionate professional soccer fan and was among the original group of supporters for Sacramento Republic Football Club, now a Major League Soccer enterprise. Cassandra and husband Kelvin have four adult sons. They reside in Sacramento.