Expertise

What We Do

Lucas Public Affairs is a top California-based public affairs firm that specializes in developing strategic communications to meet clients’ business and policy objectives and managing high-level reputation, issues management and crisis communications campaigns. We work with the state’s leading foundations, nonprofit organizations, associations, businesses and government entities to help them navigate some of the most complex and controversial issues facing California today in areas that include health care, education, civic engagement, energy, transportation, insurance, biotechnology, tourism, business and finance. “At LPA, we are problem solvers who are unequivocally committed to our clients’ success.”

Strategic Communications

Strategic Communications

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The foundation of successful communication is sound strategy. We evaluate an issue’s potential outcomes, determine who or what might influence those outcomes and then move to best position our clients within that landscape.

Political Public Affairs

Political Public Affairs

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Public policy decisions encompass a broad range of influences and environmental factors. LPA is considered a key strategic partner by many lobbyists because we have a keen understanding of the public policy processes and associated politics and can promote a client’s agenda at the local, regional and statewide levels.

Issue & Reputation Management

Issue & Reputation Management

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Reputation is not built by chance. Issues and reputation management requires commitment and a proactive approach to stay ahead of developments that can impact perceptions, positioning or business objectives.

Crisis Communications

Crisis Communications

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In the event of a crisis, LPA is expertly equipped to chart a course of action that will help a client shape the message, safeguard its reputation and identify options for moving forward. Equally important to navigating the crisis is being prepared for one before it occurs. LPA works together with clients on scenario planning and preparation to help minimize the impact of potential future events.

Media Relations

Media Relations

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We have a proven record of developing and executing successful earned media programs to protect and enhance a client’s reputation, manage issues they may be facing, improve their relationship with the press, and drive coverage when and in the manner that makes most sense.

Social Media

Social Media

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A successful social media strategy is a key component of effective public affairs or media campaigns. LPA is innovative, savvy and experienced in guiding clients through the evolving organic and paid online environment.

Training

Training

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LPA provides a variety of on-camera media and message training for clients who interact with the press and participate in hearings or briefings with legislators and other stakeholders.

LPA Design

LPA Design

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Creating compelling visuals that align with a client’s strategic objectives and help elevate their work are key to making any message resonate. LPA offers a full-service, in-house design studio to develop memorable and highly relevant visual and digital design products.