Our Philosophy

“Our real value as a strategic partner isn’t in what we do, it’s in what we help our clients do.”

- Donna Lucas, Lucas Public Affairs

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Experience

Experience

Whether it’s strategic planning, media relations, coalition building, or reputation management, LPA utilizes years of instinct and insight to pinpoint the salient issues and form pathways for change in our clients’ favor. Our reputation for being strategic, connected and effective is well earned.

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Insight

Insight

Through decades of experience in California’s public policy and public affairs arena, LPA has developed strong insight into the processes, players and politics that shape it. Moreover, we work hard to understand the specific strengths, needs and goals of each of our clients to gain a clear picture of how to best help them achieve their goals.

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Relationships

Relationships

LPA enjoys a robust network of contacts among the media, opinion leaders and policy makers at all levels of government throughout California, and across the state's diverse interests, industries and ideologies. In short, we know what - and who - makes the state tick.

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Strategy

Strategy

The pathway to positive change is paved with communications that capitalize on seeing what is possible - and what may unfold - down the line. We help our clients clearly identify what success looks like, evaluate potential outcomes and influencing factors, and then develop well-researched, thoughtful, and creative strategic plans.