Expertise

What We Do

Lucas Public Affairs is a top California-based public affairs firm that specializes in developing strategic communications to meet clients’ business and policy objectives and managing high-level reputation, issues management and crisis communications campaigns. We work with the state’s leading foundations, nonprofit organizations, associations, businesses and government entities to help them navigate some of the most complex and controversial issues facing California today in areas that include health care, education, civic engagement, energy, transportation, insurance, biotechnology, tourism, business and finance. At LPA, we are problem solvers who are unequivocally committed to our clients’ success.

Strategic Communications

Strategic Communications

Strategic Communications Learn More ›

The foundation of any successful communications campaign is a sound strategy. We evaluate an issue’s potential outcomes, determine who or what may influence those outcomes and then take action to best position our clients within that landscape.

Political Public Affairs

Political Public Affairs

Political Public Affairs Learn More ›

Public policy decisions encompass a broad range of influences and environmental factors. LPA helps clients navigate all of those influences and factors on local, regional and statewide levels.

Issue & Reputation Management

Issue & Reputation Management

Issue & Reputation Management Learn More ›

Reputation is not by accident. Issue and reputation management requires commitment and a proactive approach to stay ahead of developments that can impact perceptions, positioning or business objectives.

Crisis Communications

Crisis Communications

Crisis Communications Learn More ›

In the event that a crisis does arise, LPA is expertly equipped to chart a course of action that will help a client control the message, protect their reputation and identify options for moving forward.

Media Relations

Media Relations

Media Relations Learn More ›

We have a proven record of developing and executing successful earned media programs to protect and enhance a client’s reputation, manage issues they may be facing, improve their relationship with the press, and drive coverage when and in the manner that makes most sense.

Social Media

Social Media

Social Media Learn More ›

A successful social media strategy is a key component of effective public affairs or media campaigns. LPA is innovative, savvy and experienced in guiding clients through the evolving and important online environment.