Sacramento’s Lucas Public Affairs has had three new additions and moved into a larger office space this year, and founder Donna Lucas told me she’s always on the lookout for more talent. Merlot Marketing, also in Sacramento, recently added five people to its team. And Roseville’s Prosio Communications started the year with seven employees but expects to double to 14 staffers by December.
The company founders all cite various reasons for their expansions, but many say the uptick in economic activity has prompted businesses to expand their marketing and public relations budgets. While Merlot and other mature firms have not yet matched peak employment numbers, they are seeing steady revenue gains.
“There will always be a need for good strategic communications help in this public policy arena,” Lucas said. “California is … the second-largest public affairs market in the country next to Washington, D.C. And I think we’re next to Brussels and other capitals. The more that our legislators take on challenging issues, the more that foundations and corporations will need assistance.”
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